A business that has an online presence and a robust digital system will reach more customers and have better growth opportunities. At present, only one-third of SMEs are online.
Given that India has the world’s second-largest internet user-base with over 500 million people active online, going digital can be the answer for many SMEs. Following the COVID pandemic, as social distancing becomes the norm, utilising technology and digitization will be an essential survival tactic for SMEs. From digital marketing tools to cloud-based billing solutions, digital payments, and online borrowing, almost all businesses will need to use the internet to improve their operations.
If you want to take your business online but are unsure about how to proceed, we have put together a starter pack to guide you through the process.
Facebook for Business.
With 25 million small business pages and 1.23 billion monthly users, Facebook is a great platform for connecting with your target audience.
This article will show you how to get the most out of this platform.
Getting the Most Out of Google.
Google Analytics is an incredible tool for any small business owner.
This easy to follow guide will take you through the set-up process and help you harness the potential of your website.